The nuptial field is also adapted to the needs of the generation that begins to go through the altar with very clear ideas and a very defined inspiration 2.0.
We like weddings. It is a fact. We like to enjoy them as spectators with our loved ones; we like to organize them, we like to choose dress … and we do not say it (only) us; the Internet says it, and the Internet, you know, never lies. The nuptial terrain bathes these months (in high season) the Network, and Google goes mad trying to respond to boyfriends and puzzled guests in search of inspiration. Because the rules have changed, as has the generation that, in 2016, begins to say ‘yes, I want’. Did you know that, by 2020, virtually 100% of the links will be millennial weddings?
What are the keys to keep in mind to understand the needs of the millennials?
Weddings are delayed: to this day, the average age of couples passing through the altar is 30/31 years. Millennials prefer to have enough job stability to manage their link themselves and that, to this day, is not easy to achieve before the age of thirty. As a result of this, there is less intervention of the parents in terms of decisions and money, so there are usually less family commitments among the guests. Thus, the bride and groom have the first and last word. In addition, they are careful with their spending: precisely because they are the ones who take care of their big day economically, they are informed in depth of every detail and leave nothing to chance.
“I do not like to be told what I have to do”, which I’m already looking for on the Internet: millennial philosophy (also in view of weddings).
2. The bride and groom are more ingenious and creative than before, and they demand custom made work in all aspects related to the link. The classic wedding, cloned for years, is discarded and you prefer to look for differentiating elements that make your day something unique. The many platforms of search for inspiration make that, in many cases (returning to economic responsibility) they decide, even, to elaborate many details of the wedding themselves.
Love phrases for your wedding invitations
3. The shopping journey no longer starts in physical stores, but on the Internet. The bride begins to look for her dress about 10 months before click: Google, Pinterest, Instagram or Tumblr will be your best allies when it comes to finding inspiration.
4. There are more options to get the perfect dress: purchase, rent and low cost. More and more brands are launching their low-cost options to the market and, sure, a few years will open an important gap in the nuptial sector. Still and at least for now, the trend remains to invest a minimum of one thousand euros in the suit of the bride. In addition, there is also a growth in the purchase of second-hand dresses, vintage pieces that once cost a good sum that the initial buyer, now, wants to recover to some extent.
You will flip with the new functions of Instagram
5. Ascent of the figure of wedding planner: the distribution of tasks facing a wedding has traditionally been polarized. It was the bride who was responsible for the organization of every detail. This is changing but, equally, now both have less free time due to their working days and, at the same time, the options to choose from grow, so the intervention of a bridal planning professional such as Lanzarote Wedding seems justifiable …
And as a result of this, we can point out the influence of celebrities (now also extendable to influencers) and television shows, which also play a fundamental role in decision-making.