Designs as elaborate as the printed ones that increasingly convince Spanish brides and grooms.
There are many, and very varied, the ways that the couple have to announce their link. Some publish on their social networks funny poses in which they show the engagement ring, others share videos with the best moments of the couple, and some resort to the classic calls.
But when it comes to announcing the date of the link and all the details that the guests should know, there is usually unanimity. Printed invitations are still the option chosen by 84% of couples, a very high percentage that opts for the most varied and surprising designs. Watercolors, animal inspiration, classics …
Trends that little by little are also reflected in the digital save the date. And it is that in recent weeks, given the exceptional situation that our country is experiencing, printed invitations have given way to designs that can be sent by email or WhatsApp.
The new reality has not only caused that hundreds of couples have had to postpone the date of their marriage or that many have to continue with the preparations for their big day from home. Also that it is necessary to communicate new dates to the guests and keep them informed at all times of news. “Many couples who have been forced to postpone their dates and who have already sent their invitations have seen that these digital designs were their best alternative. There is no specific profile; as in other sectors, the virus has affected the entire she planned to get married in these months, regardless of the type of couple or wedding style, “explains María Muñoz, founder of The Spaniel Studio.
María tells us that, although in her studio they work mostly on printed designs, in recent weeks requests for this type of invitation have increased. Proposals that although they are not physically delivered, they must keep an aesthetic as well as careful that the other models. “Whenever possible it is important to try to maintain cohesion between all the elements of the wedding stationery, including these possible online designs that are sent to communicate new dates or postponements. In the cases of couples that I have already produced the invitations, having designed and know your wedding stationery, I am making online invitations to match the rest of the elements (physical invitations, minutes, waiters, brands, etc.). In the case of couples who come to me for First time, I try to make designs for them online that are consistent and have elements in common with the invitations already sent in. It is important that the guests when receiving these invitations online know how to perceive the same level of care so that they understand that the illusion for the wedding has not disappeared, it is even bigger, and that this wedding will be more special because you will be looking forward to it more than ever. And for that, that online invitation has a role f undamental. ”
How to design an online invitation
Generally, when the bride and groom are going to choose their wedding invitations, they contact their favorite supplier and together define the style of the design. Some couples have a common thread for their link that will be shown in the decoration and in all the details of the great day and they want the invitations to be no exception. Others look for timeless and simple models that fit their personalities. And this process, although the result is digital, does not differ much. “As for physical invitations, the process depends on what the couple is looking for. There are couples who are clear that they like some of my collections and others who prefer that I make an exclusive design for them. In both cases the process begins when The bride and groom share their tastes and information about their wedding with me, and from there I work on personalizing their invitations: handwritten calligraphy and subsequent digitization, colors, possible elements and illustrations that include the design, etc. , yes, a more agile process than that of physical invitations, because it does not require their production deadlines: once the bride and groom are happy with their design, I send it to them in the appropriate format so that they can send it to their guests directly “, Maria points out. More agile and also more economical since there are no printing costs.
And yes, there are also trends here. In the world of bridal stationery 2020 it was going to be the year of elaborate typefaces, floral prints and watercolors. A return to artisan work that is also glimpsed in the digital world. “Although they are going to be sent online, they look for a handcrafted aesthetic, with handmade and personalized elements such as calligraphy. Everything that is made exclusively for a wedding gives it more value and is highly appreciated. The older, online environment facilitates the exchange of information, so that materials that were previously required (such as the confirmation card or the additional information card with the logistical details) are no longer so. So the invitations tend to be simplified. It is a unique occasion, yes that is why the design of really special and exclusive invitations is more valuable than ever, “says María.
The future is here
One of the conclusions that different providers in the bridal sector seem to reach is that, after returning to normality, we will all have undergone a change in the way we act, in our values. An evolution that in the world of weddings relates to a return to what really matters and a greater commitment to sustainability. Although in the field of invitations, as in many others, this is something that has been working for years – the use of recycled paper or materials such as rice paper increases – digital invitations can also be a good alternative to join this trend that seems to have come to stay with us for a long time. Of course, not all couples will want to give up giving the invitation in hand.