Tourism Lanzarote and the Frankfurt OET organize a fam trip for Germany agents specialized in event and congress tourism.
In addition to touring the island’s iconic sites during the weekend and visiting hotels, wineries and CACTs, the agents obtained information on the wide variety of services offered by the island’s companies to accommodate this type of tourist.
The Lanzarote Foreign Promotion Society (SPEL-Tourism Lanzarote) and the Spanish Tourism Office (OET) in Frankfurt have organized a fam trip – familiarization trip with the destination – aimed at a group of owners and directors of German travel agencies , specialized in the MICE segment, which covers incentive tourism, meetings, events and congresses.
Started last Friday, the fam trip included the celebration at the Gran Hotel Reef on Monday of a workshop – work workshop – in which the nine travel agents displaced from Germany obtained information about the wide variety of activities and services they offer the tourist companies of the island to welcome this type of tourist segment.
The workshop began with the welcome of the CEO of SPEL-Tourism Lanzarote, Héctor Fernández, and was attended by the head of the Department of Promotion and Public Relations of the OET in Frankfurt, Jesús Somonte, as well as a dozen members of the MICE Table of Tourism Lanzarote.
During their stay on the island, which lasted until Tuesday, German tourist agents toured emblematic places such as Timanfaya National Park and La Geria, and made visits to hotels, wineries and the Centers for Art, Culture and Tourism (CACT) of the Cabildo of Lanzarote. They also participated in a workshop on the production and marketing of cochineal as well as in another dedicated to Canarian cuisine.
The Minister of Tourism Promotion of the Cabildo of Lanzarote, Ángel Vázquez framed this fam trip in the “bet that we have been making to attract this MICE segment, since it is a high quality market and purchasing power, which generates an important positive impact not only in the tourism sector but also, directly or indirectly, in other sectors of the local economy, and it has a very important incidence outside the high season ”.
In this regard, the counselor recalled the attendance in May of SPEL-Tourism Lanzarote to the most important international fair of the MICE segment, the IMEX in Frankfurt, where he promoted the modern tourist infrastructure that the island has to host this segment , as well as the optimal air communication that it has with the European continent, the excellent weather that Lanzarote enjoys throughout the year and the condition of the CACT as unique natural spaces in the world to celebrate all kinds of events.